Is the title of the conference I am going to speak at in February in London, UK. More specifically, my topic touches on building a relationship remotely and what cultural etiquette you should employ when using email, LinkedIn and other social networks to build relationships internationally.

Have you ever thought about how you communicate in the online world? As body language, facial expression or tone of voice from your counterparts are missing, how would you know if your message was understood? And more importantly, which rules should you be following when you are using online tools, be it so commonly used ones like e-mail? Not much research has been done to my knowledge on how different cultures are communicating through different online channels.

There is data on the Internet use across the population (click here for more info on Europe for example: ); there is also data on social media use by enterprises (click here for stats in Europe). Precise information on how written language and images are used online analyzing the data by culture and differentiating between the various social media channels are rare. Usually research focuses on the comparison of one culture and one medium to another.

During our workshop in London, Dr. Pari Namazi and myself are going to touch on some interesting aspects, working on concrete examples and speaking about our own multicultural and international experience.

Being mindful about how online communication can be perceived in different cultures is indispensable for multinational companies, governments, charities, NGOs and in fact, for any organization operating in today’s global marketplace.

Avoiding cultural mistakes whilst demonstrating respect and openness for another culture will pave the way to successful interpersonal relationships…

Interested? Register here to get at 20% discount. All you need to do is to click on the speaker button and use the discount code: Jenny3 .

Speakers include:

Andrew Kain, Founding Chairman, AKE Ltd.
Richard D. Lewis, Chairman, Richard Lewis Communications Ltd
Pari Namazie, PhD, Managing Partner, Atieh International GmbH
Nick Hurst Founding Director Burts Potato Chips
Peter C. Pang  US China Counsel Dickinson Wright
Jenny Ebermann Freelance Consultant
Bobby D. Butler, Jr., Senior Vice President Global Partnership Management, Universal Weather & Aviation, Inc.
John Smart, Partner, Head of Fraud Investigation & Dispute Services, Ernst & Young LLP
Nigel R Brahams, Head of Legal, EMEA, GFI Group

Looking forward to seeing you there and if you know of interesting research on the subject matter, please let me know!

Jenny